I don’t know what I like more about the Weeknd…is it the fact that he put out one of my favorite albums of the year so far, creating an entirely new genre with his dark heroine sheik beats and angst-ridden croon? Or, it is because that after his debut album (that he gave away for free) he turned down the massive avalanche of major label proposals to release his second album…a mere 7 months later…again…FOR FREE.
The Weeknd has received rave reviews by almost everyone and has been catapulted to the top of most best of 2011 lists. This is without a label…and without promotion. How did he do it? With great music. Not even the millions of dollars from Lady Gaga’s promotional team could match The Weeknd’s ambivalent cool.
It’s nice to know a great album can trump a great marketing campaign.
Get the new album The Weeknd – Thursday…now!! For free.